Founded by artist and animator Alexa D. Felitz, Lexa Daisy started as a passion for storytelling and design. Combining expertise in 2D & 3D animation, motion graphics, and design, Alexa transformed her artistic vision into a full-fledged brand. Over time, Lexa Daisy evolved beyond animation, expanding into product design, manufacturing, and merchandising—bringing original artwork to life through stickers, figurines, and other collectibles.