DESIGN PORTFOLIO
Multimedia Designer
Alexa D. Felitz
I am a multidisciplinary creative professional with expertise in animation, motion graphics, web design, video editing, social media marketing, and product & package design. With a strong foundation in both digital and physical media, I specialize in creating cohesive and engaging experiences across multiple formats.
Original Projects
Lexa Daisy Brand
Founded in 2025, Lexa Daisy is my personal creative brand built to bring a vibrant world to life through 2D/3D animation, motion graphics, and design. Since its launch, the brand has expanded into product development and merchandising—transforming original art into collectibles like stickers, pins, figurines, and prints.
Zerian the Wizard | Animated Web Series & Merchandise
An original animated web series produced under Lexa Daisy. I lead all aspects of production— world building, animation, voice acting, and writing. The series has grown into a brand of its own, with merchandise ranging from figurines to apparel. I oversee product design, packaging, branding, and marketing to support both online sales and convention appearances.
This project demonstrates my ability to blend creative storytelling with business strategy and design execution.
Away With the Fairies | Collaboration Project
Created as a senior thesis project, Away With the Fairies connected artists from around the world through a collaborative exchange of art and storytelling. The project paired original short stories with unique postcard-sized mixed-media illustrations, each created in response to a mailed prompt. Drawing on themes from classical fairy tales, these pieces were passed through the mail like modern heirlooms.
Professional Work
Graphic Design & Marketing | METER Group
Managed METER Group's brand by creating graphics, videos, advertisements, webpages, and other campaign assets in collaboration with the marketing team. Produced 3D product animations and high-resolution images from CAD files for use in website and social media promotion.
Graphic Designer & Marketing Coordinator | UISC
Directed and designed multiple marketing campaigns to encourage student engagement with sustainability at the University of Idaho.
Designer of the Rendezvous in the Park Music Festival 2021 Campaign
Led the visual design for the 2021 Rendezvous in the Park music festival, creating cohesive branding across digital, print, and merchandise materials. Developed key art, promotional graphics, and marketing assets to capture the festival’s vibrant atmosphere and engage a broad audience.
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University of Idaho Arts Committe Logo Design
My logo design was selected as the official wordmark for the University of Idaho’s Art & Architecture Committee Grant Program in 2021.
University of Idaho Creative Services Intern
Here I became familiar with the production process of an in-house design firm for the University of Idaho's marketing team.
Logo Design for Rochester School District
Worked with the Superintendent of RSD to create new logos for the organization.
MULTIMEDIA
DESIGNER
I'm a multidisciplinary artist and storyteller with over six years of professional experience as a graphic designer, illustrator, 2D & 3D animator, UI/UX designer, motion graphic artist, and video editor. I hold a Bachelor’s degree in Graphic Design from the University of Idaho, where I built a strong foundation in both physical and digital media.
My creative toolkit includes industry-standard software such as Adobe Illustrator, InDesign, Photoshop, After Effects, Premiere Pro, KeyShot, Figma, and Blender.
I design immersive game interfaces, animate original series, and specialize in nearly every aspect of bringing a narrative to life. I bring a unique blend of artistic vision and technical skill to each project. From animated series on YouTube to interactive visual novels and original merchandise for conventions, I’m passionate about creating colorful, imaginative worlds.
Alexa D.
@LEXA_DAISY
