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Lexa Daisy Brand
Founded by artist and animator Alexa D. Felitz, Lexa Daisy started as a passion for storytelling and design. Combining expertise in 2D & 3D animation, motion graphics, and design, Alexa transformed her artistic vision into a full-fledged brand. Over time, Lexa Daisy evolved beyond animation, expanding into product design, manufacturing, and merchandising—bringing original artwork to life through stickers, figurines, and other collectibles.
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Zerian the Wizard | Animated Web Series & Merchandise
An original animated web series produced under Lexa Daisy. I lead all aspects of production— world building, animation, voice acting, and writing. The series has grown into a brand of its own, with merchandise ranging from figurines to apparel. I oversee product design, packaging, branding, and marketing to support both online sales and convention appearances.
This project demonstrates my ability to blend creative storytelling with business strategy and design execution.
Products
MEET THE ARTIST
Alexa D.
The Lexa Daisy brand specializes in art and animation, featuring original content created by Alexa D. One of its flagship projects is Zerian the Wizard, an animated series produced by Lexa Daisy Animations. In addition to animation, the brand also designs, manufactures, and distributes stickers, figurines, and other merchandise under its LLC.