Zerian the Wizard Animated Web Series & Merchandise
Zerian the Wizard is an original animated web series created and produced under the Lexa Daisy brand. I oversee every aspect, from character design and animation to storytelling and world-building.
Beyond animation, I design, manufacture, and market figurines, stickers, prints, apparel, and other collectibles. I handle product design, packaging, branding, and e-commerce, growing the series into a full-fledged brand through strategic marketing and engaging content.
This project showcases my expertise in animation, design, and brand development, blending creativity with business strategy to bring an independent franchise to life.
Daily Mail Visual Novel
Daily Mail is a visual novel developed under the Lexa Daisy brand. Players step into the shoes of a post office worker, solving everyday problems, building relationships, and making decisions that influence the story’s outcome. With interactive dialogue and multiple endings, each playthrough offers a unique experience.
Lexa Daisy Brand
Founded by artist and animator Alexa D. Felitz, Lexa Daisy started as a passion for storytelling and design. Combining expertise in 2D & 3D animation, motion graphics, and design, Alexa transformed her artistic vision into a full-fledged brand. Over time, Lexa Daisy evolved beyond animation, expanding into product design, manufacturing, and merchandising—bringing original artwork to life through stickers, figurines, and other collectibles.
Stargirl
In this demo of Stargirl, step into the boots of a bright-eyed Academy student with big dreams and a bigger heart. Explore a diverse galaxy filled with alien lifeforms, high-stakes missions, and mysterious planets—all while navigating friendships, rivals, and the pressure to become a hero. Your choices shape Stargirl’s journey: will you earn your own starship, or discover something even greater waiting out among the stars?
Away With the Fairies
Created as a senior thesis project, Away With the Fairies connected artists from around the world through a collaborative exchange of art and storytelling. The project paired original short stories with unique postcard-sized mixed-media illustrations, each created in response to a mailed prompt. Drawing on themes from classical fairy tales, these pieces were passed through the mail like modern heirlooms.
